Academy Sports

Academy Sports April 2023 Investor day

Academy Sports Brands

Value + Loyalty

Work in tandem with national brands, and fills gaps with value offering
Expand accresso Good- Better-Best categories
Magellan is our largest private brand
Several of our top Private Brands are over $100 million in sales. 3 brands are: Magellan, bcg, and Academy

Private Label Growth: Private label products account for approximately 22% of Academy Sports' sales, with plans to increase this to 25% by 20272.

Flagship Brands: One of their notable private brands is Freely, launched in 2021, which includes a variety of products for women and girls. The brand has expanded to include plus sizes, swimwear, accessories, and a new commuter line.

Value Proposition: Academy Sports emphasizes delivering outstanding value to customers through its private brands, especially as consumers face financial pressures.

Product Development: The company focuses on developing unique products that fill white spaces in the market, rather than directly competing with national brands